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BRAND AND LOGOTYPE

Your corporate logo is the visual representation of your brand. It also plays an important role in reinforcing your essential brand attributes.

 

A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.

 

A corporate logotype embodies a company’s message and displays its personality. A logo should be as creative and professional as possible. It becomes the company’s identity and what consumers remember.

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